When you're selling clothes, clothing tags are one of the simplest but one of the most crucial marketing tools that can make sure customers remember you. A great clothing tag means when someone sees your tag, it instantly reminds them of your brand, just like it is with IANGO. Nice tags are able to tell your story of your clothing, and they connect with your customers. It should look good, represent your brand and tell people all of the important information. Tiny tags can have a massive impact on a customers view of your clothing item.
Pick The Right Material for Your Tags
When designing a tag to go with your clothing, the material of your tag should be important too. A tag made from a quality fabric or card will be important, and make your brand look unique and special. If the tag is made from a soft fabric, for instance, customers will think of comfort when wearing your product, if it's an eco friendly material, this will also impress your customer if this is an important aspect for your brand. Some examples are cotton tags, recycled paper tags or even leather tags that all have something different to say about your brand. The materials we use at IANGO will always be carefully considered to suit our brand.
Highlight Your Brand Name
Your brand name should be the number one feature of your clothing tag. It needs to stand out using bold font, bright colours that will grab people's attention as they look through garments. Your brand name 'IANGO' will be very easy to see from afar, and could look great in a range of fonts; maybe a scripted font, it has to be fairly readable and be able to create your brand's image. A logo would be a great addition to your tag, and will help customers recognise your brand quickly as well.
Include Key Information
Tags should give the customer necessary information about the clothing item. These include size, washing instructions and country of origin. At IANGO we can also include a little information about the brand and its purpose as well as how and where the clothes are made. By telling people why it is a good quality, and how hard you have worked to make the clothes, the customer will feel valued and appreciate buying IANGO products.
Add a Personal Touch
If you want to make your clothing tags more personal, then perhaps you can include a small note from your brand, for example 'Thanks for purchasing at IANGO!' or a little bit of fun on the tag. Personalising your tag this way is another way that the customer will grow closer to your brand. People will also often pass them on to others because of the heartwarming feel.
Consider Shape and Size
The shape and size of your clothing tag are also extremely important. A unique shape is often best and is more likely to get you noticed in a department store or boutique shop. A circular tag may look more interesting and be more attractive than the boring rectangle style, but you must ensure it isn't too large as this will just get in the way of the clothing. For IANGO, a smaller tag may suit a shirt for instance, and a larger one would be perfect on a coat or jacket. Good tags may stand out just that little bit more, and entice the customer to look at your clothing.
Following these steps can make IANGO into a distinguishable brand by making great clothing tags that you can see and remember. Your clothing tag should aim to reflect what you represent as a brand and what your clothing is like, connecting to customers so they remember it.
Understand the Purpose of Branded Tags
Branded tags are those small fabric or paper materials that we attach to our clothes. Although they may appear to be unimportant, they have a large impact on how people see our brand. For a brand like IANGO, these tags are more than just a label that tells you the brand and what type of garment it is, rather it is an opportunity for us to highlight what our brand stands for. When a customer wears clothing with an IANGO tag on it, they are not just wearing a piece of apparel; they are also sharing our brand's story with the world. They convey our brand's message, style, values and what our quality means. For instance, if our brand values sustainability and our clothing is made from recycled materials, the tags will mention that, and thus the customer feels proud and willing to recommend IANGO to their friends. A quality tag gives an apparel item an added sense of special value which sets it aside from others in the bustling market.
Pick Colors and Fonts Wisely
The choice of colors and fonts for your brand tags has a tremendous influence over what people feel about your brand. For a brand like IANGO, the color will need to represent our brand's style and the apparel itself. For an IANGO clothing item that is bright and playful, a colorful tag will be best; whereas a simple and classic clothing item by IANGO would benefit from a clean and sophisticated tag. The font chosen needs to be legible to the customer, but should also represent the IANGO brand personality; for instance, a fun and playful font may be suitable for casual apparel, while a modern, strong font may be suited for our trendier items. The right colors and fonts create brand recognition and customer connection.
Add Key Information
A good branded tag should include several important details. These are important for the customer as they will be able to learn more about your clothing item and brand. For a brand like IANGO, the clothing size, cleaning instructions and other special features will be included. This will be really useful to the customer as they know what to do to maintain their brand new IANGO garment. A brief note can also be added about IANGO's mission and its values, making our brand more personal and relatable for customers. If IANGO is a sustainable fashion brand, then IANGO values sustainability. When this is placed on the tag, customers can feel proud of the values they are associating themselves with through their purchase, and have more reason to become loyal to IANGO.
Make Tags Appealing
A very important aspect of a branded tag is its overall look and appeal. In order to grab the customer's attention, IANGO can experiment with unique shapes or textured materials. A simple rectangle might not be as attractive, but a fun shape will be more eye-catching. Various materials may be used, such as fabric or recycled paper for added appeal and sophistication. The IANGO logo must be visible and recognizable. Patterns can be added to give the tags even more visual interest, such as those related to IANGO's style or mission. All these aspects contribute to an appealing tag, which entices the customer and makes them want to find out more.
Encourage Customer Engagement
A branded tag can be utilized to encourage a connection and dialogue between IANGO and its customers. One such way would be to include a QR code on the tag. When this is scanned by a smartphone, it will directly take the customer to the IANGO website or the IANGO social media page, allowing them to further explore the brand, view any new collections, or join our fan community. Another way could be to include a hashtag on the tag and ask customers to share pictures of themselves wearing IANGO apparel on social media. This creates brand visibility for IANGO and establishes a sense of community amongst our customers, making them feel like they are part of something larger which in turn can make them more loyal.
Effective branded tags are an essential element to any clothing brand like IANGO. They allow you to communicate your values and style and build lasting relationships with customers who share your vision. When focusing on the various aspects of your tags; including their colors, fonts, and information, your brand awareness will grow and you will continue to make a strong impression in the fashion world.